Glossier Pop-Up Shop

Saturday was a pretty big day for me, beauty-wise. I had a Reddit Asian Beauty meet-up and swap at noon and then I had to make some returns at the Birchbox brick & mortar in Soho. While I was chatting with the awesome sales associate, I heard two women behind me mention a Glossier event ending at 6pm. I pulled out my phone and did some twitter investigating and discovered that there was a pop-up shop not half a mile away. Even though it had already been a long day and I missed my dog, I decided to go.NOTE: This makes my life sound far more sophisticated and cosmopolitan than it actually is. Rest assured, in the 5 1/2 years I’ve lived in and around New York City, the vast majority of my Saturdays have been spent watching Netflix and thinking about maybe cleaning.

The event was held in the penthouse of the Into the Gloss headquarters and was basically designed to be instagrammed. Seriously, look at some of the pictures I took:


There were amazing rose candles burning and cute little postcards you could fill out your order on, rather than having to rummage through the inventory. This essentially describes my retail heaven. The entire experience seemed designed for the solitary shopper, where one could potentially browse, swatch, and buy without ever taking off one’s headphones. I wish more shops were like this.

I wasn’t in the mood for silent shopping, so I ended up talking with Brianna, one of the sales associates. She had the type of skin that makes me want to pull out a notebook and drill her on every single product she uses, and then go out and buy those exact products. She answered all of my goofy questions and didn’t judge me when I said normally just use cleansing wipes on my face at night instead of washing it. She also said my skin was glowing (the first time anyone has ever said that) and asked what products I used. Glossier people, if you ever read this, give her a raise.

I ended up limiting myself to the Milky Jelly Cleanser ($18) and the Balm Dotcom ($12), but I could have easily bought one of everything. I was really impressed with the Jelly Cleanser as a water-free make-up remover. I used it on lipstick I swatched on the back of my hand, and it wiped away every last bit of pigment. I’m also really excited about maybe using the Balm Dotcom on my cheek and brow bones as a non-shimmery highlighter.

Honestly, I would buy everything I saw there. The lipsticks I swatched were buildable and would be flattering on multiple skintones, and the Moon Mask smelled and felt amazing. I would even consider spraying myself in the face with the rosewater mist. It seems like that is the point of Glossier: They don’t do much, but what they do, they do exceptionally well.

The pop-up ran March 26th and 27th from noon to 6pm and will also run April 2nd and 3rd. It is located at 123 Lafayette Street. More information can be found here.